Euroglass
Brand Identity & website design
Year
2015
Client
Euroglass
Services
Brand Identity
Design
Collaborator
Falsetrue Studio
UCME
Project
Euroglass is one of the leading glass products manufacturer, supplying quality glass vials and vases to some of the biggest greek food and beverage producing companies over the last 20 years. Euroglass offers a big variety of aluminium caps and twist-off corks. Combining the unique properties of glass with experience, technical expertise and a passion for quality, Euroglass offers complete solutions of glass packaging that support the unique character of each product.
Point Blank was commissioned to redesign the company logo, the corporate identity, print and website, aiming to modernize the company's image.
Approach
We only kept the basic color palette of the corporate colors from the old logo. The new logo was based on the letter "U" for two reasons: adding the dash on top of the "U", the design implies a bottle with cap, giving a uniquely distinct character to the logo. Also, "U" is the initial sound of the word euroglass, while it also sounds like "you" giving a tone of direct contact.
website
The website design is minimal and typographic with tones of white and soft grey that make the glass product stand out. The product is always in the foreground.
3d Rendering
Depicting glass products is always a big challenge. Transparent, clear glass cannot be effectively photographed in studio conditions. Not wanting to settle for anything less than an ideal presentation of the products, we chose the photorealistic solution. In collaboration with FalseTrue Studio, we created photorealistic representations for more that 500 products of the company, giving unparalleled fidelity to the products catalog.
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