Hellenic Inland Shrimp Farm
Investors attraction website
Hellenic Inland Shrimp Farms is a pioneering, Greek investment initiative, aiming at farming natural, safe and environmentally-friendly top-quality shrimps. Potential investors are the target audience of the website, which presents the comparative advantages of inland shrimp farming, the future facilities of the farm, as well as the estimated turnover. Authorized users can download the detailed business plan.
The project presented a great challenge from the beginning, as it needs to communicate a business plan for a unit that has not yet been realized. The end product itself, shrimps grown inland, is not a familiar product. Our goals included informing on the multiple nutritional and commercial benefits of the product, as well as clearly portray the proposed shrimp growing unit to interested investors.
The communication strategy and the concept of the presentation was designed in collaboration with advertisement agency Blender SKG.