Oikonometriki is an accounting and tax services firm which offers comprehensive solutions and support for international accounting standards. It has escaped the tight environment of the accounting office and Greece, as its clientele is growing in more and more European countries. In such a development strategy, the design of the logo and corporate identity is central. Point Blank, taking this into consideration, designed the logo and various applications that make up a modern visual identity.
The logo that has been created by the composition of the "O" and "M" characters is basically a monogram. We used the first two letters of the words "Economy" and "Metrics" that make up the company's name and we created a contemporary logo which reflects the professionalism and dynamism of the firm. The design is rigorous and the use of a monochrome pallet gives a modern minimalist outcome that inspires confidence in the firm.