Facebook Game & Contest
Every Can Counts is a european program that aims to raise public awareness about aluminium can recycling. BCME, European Aluminium and Alupro, the institutions behind the Every Can Counts initiative, comissioned Point Blank and UCME the design and development of a Facebook campaign for this purpose. The campaign took place simultaneously in all 9 european coutries where ECC is active.
We designed and developed the game #OlympiCan, the Recycling Champion. In the game, aluminium can recycling is an olympic sport, where the athlete runs, jumps over obstacles and collects more and more cans.