Phonem Festival
Branding & webpage design for improvisational music festival
Year
2025
Client
Phonem Festival
Services
Brand Identity
Design
Development
Awards
ΕΒΓΕ - Shortlisted
Project
Phonem (formerly Zwei Tage Zeit) is Zurich’s international festival for improvisational and interdisciplinary music. It brings together artists from various regions and scenes, both from Switzerland and abroad, and explores improvisation in a wide range of contexts: from music and dance to cinema, spatial installations and other forms of contemporary practices.
On the occasion of the festival’s new name (Phonem), we undertook the design of its new logo, visual identity and website.
Logo design
The logo was required to refer to improvisation and sound, as well as to contrasting elements that sound may include, such as fragility, quiet, noise, silence, intensity, self-confidence, paradox, complexity, simplicity, hardness, etc.
The solution we came up with was to create a dynamic logo, which changes form depending on the context of its application. We designed a 6x6 grid, from the vertical repetition of the word Phonem. By removing a random number of characters each time, a new image is created, which refers to the requested elements of the brief, but also gives the designer the freedom to play - as if it were a musical instrument - and improvise with it. For the needs of the festival, we delivered 12 versions of the logo as well as the grid itself, for future use by other designers.
Poster & flyer design
The design of the poster and flyer was based on the visual identity created by the dynamic festival logo. The giant poster was printed in 4 variations and displayed on the streets of Zurich, presenting 4 versions of the logo.
Website design and development
On the website, we emphasised the correct prioritisation of the information as well as the efficient visualisation of the festival programme, so that visitors can find the information they are looking for quickly and easily.
Awards and distinctions
The Phonem Festival logo has been shortlisted in EBGE 2026 awards.
Related projects
